and can't get the comments/reactions from the original post to be included. Sample LinkedIn job post. Because RevenueZen works mainly with startups and smaller companies who are using LinkedIn as a source of revenue, not just another place to show off their brand, our focus is on strategies that lead to revenue and leads. Members trust LinkedIn with their data, and we take action to protect that trust. Your posts need to each contain at least one image. Even if you don’t, link to your profile. Make sure all the formatting looks right; nothing is too cramped or crowded, and everything flows well from one point to the next. They are outspoken innovators who refuse to accept the status quo. There is no better way to create conversation with your connections (helping you to stay top of mind) and increase your engagement than to post on timely and relevant topics in your industry or the professional world in general. In the sales and marketing world, the common advice is to avoid be too me-centric in your writing. The best content is authentic and comes from your actual experiences in life. For years, social media has been focused on how B2C brands can communicate with consumers, but with LinkedIn, we’re entering a world where B2B professionals can establish themselves as experts without the backing of massive funding. You’ve worked hard and achieved great results. Copy link. Here, Alex gave an example of someone we wouldn’t work with. Type the first few letters of your company name, and the company page title should pop up. Effectively distributing a paid post on LinkedIn is where things can get tricky. Alex also offers the opportunity to DM to talk further about it. This shows other connections that we work in an honest manner, with clients we know are a good fit. Building your audience and then writing good LinkedIn posts that generate leads takes authentic content that people relate to. Social Prospecting, 12 Examples of Good Linkedin Posts (That Generated Leads! The nuanced discussion takes place as Alex digs a little deeper into the topic, challenging his network to look at the subject a little closer. On average, a LinkedIn post with zero images receives about 6,413 views. Make sure to link to them as much as possible. Writing articles opens you up to an active audience of content consumers. Because the seem like ads and people don’t want to engage organically with more ads. Here are just a few reasons: 1. From your LinkedIn homepage, click the Work icon in the upper right and select Post a job. If you can remember specific talking points the client had, that’s an even bigger value add. Also, use LinkedIn regularly. Think about what is affecting you and your network and write about that. Here is a great example LinkedIn post that directly challenges people while educating them and providing a unique point-of-view based on real-world experience. Posts written in language reflecting a positive sentiment tend to get the most LinkedIn shares and likes, whereas neutral language posts tend to see more comments and post views than both positive and negative sentiments. Sales reps. Business owners. ✅ Do write List Posts, such as ‘12 Reasons…”, or “10 Helpful Tips…”. They aren’t your target market. The ideal number of images to include in a post is 8, which may sound like a lot, but posts with 8 images are associated with greater levels of engagement i.e. I've tested a lot. When that happens, people will start to see and trust you when they see you and your company in other contexts. Questions should be asked and answered within the post itself. Use events and experiences from your professional past to give people insight. And why keep that a secret? Posting images on LinkedIn isn’t extra difficult or tricky. He was honest that he knew the lead wasn’t a good fit, and he didn’t use any sales techniques to try to convince him to work with us. If you have a unique point-of-view, interesting insights, or expertise to share with people in your industry, then do it. In this instance, the popular opinion is around salespeople not being order-takers. You can also include up to three tags in your content to help other LinkedIn users find you. This will catch the attention of the reader, particularly when paired with an effective headline. Type above and press Enter to search. One mistake you can make with this style of post is accidentally slipping into complaining mode, or being overly critical without being constructive. The LinkedIn demographic is different to Twitter, Facebook, and other sites which are primarily ‘social’ rather than ‘professional’. Ideally, have your post checked over by a second pair of eyes before you publish it. 1. You’ve seen it on LinkedIn and certainly on Facebook. For the third post of this series, we’ll be looking at LinkedIn. No matter what LinkedIn does with their feed from an algorithmic perspective, people still crave authentic content like the example LinkedIn posts above. I’ll admit, I spent a long time as a LinkedIn member without realising I could post my own original content on there, to boost my profile and widen my online portfolio. One large study of LinkedIn posts found that LinkedIn content with images received a greater number of shares, likes, comments and views. You read that correctly. Make sure to always include an image at the top of your post, to act as a sort of header image. The post you want to share may be visible in the top three shown or you can click on the ‘See all activity’ link to see all your posts, likes and shares. How to Post on LinkedIn – Photos. You may not be the next Steve Jobs, but you can certainly become known within your LinkedIn network (which serves as a proxy for your industry as a whole) as a person who thinks differently. If you use it too much, people won’t actually engage with you because it seems like you’re just fishing for likes/comments. 7 rules for storytelling in sales over at SalesHacker. As with any content, your headline needs to be short, concise, and relevant to the content, giving LinkedIn users a reason to click. Remember that posts on LinkedIn need to stay professional. Oberlo suggests the time frame between 10 AM - 11 AM on Tuesday, Wednesday, and Thursday as the best choice. The tone is a little harsher than usual, but the value is there because the post still educates. Let your profile do the selling. In this post, even though it’s much shorter than others, there is enough content to spark a conversation. Last updated on March 30, 2020 - My Free Marketing newsletter This is a post by Paul Shapiro.. Make sure you check out his blog, Search Wilderness and follow him on Twitter. Instead of telling the story as something that happened to him, he could have just given the advice. 5 Brilliant Ideas for Businesses to Utilise Instagram Stories, 3 Powerful Social Selling Conversation Starters, This Year’s App Marketing Strategies to Upscale Your Business, 25 Marketing Phrases That Will Generate You More Sales, 9 Ways to Improve Customer Experience to Boost Ecommerce Sales. LinkedIn posts work best when they are personal. We received 4 solid leads from this post. If you’ve already established a significant presence on LinkedIn and elsewhere online, it pays to link to your own content within your posts. Fill out the information for your specific job, starting with company . If you have a new release coming out .. tease it! In this case, it’s a professional story, but you can use completely personal stories, so long as you connect them somehow to the professional audience that you’re writing for. likes, comments, shares, and views. Let’s check out these stats from popular social media marketing companies suggesting when brands should post on LinkedIn. Instead of leading people down the path of showing off how great we are, we use that as the hook, only to surprise them with a counter-intuitive point of view. I tried to post every 2-3 hours. These stories work because they are professionally relevant while still being personal and authentic. I call that engagement fatigue. This may seem obvious, but it’s surprising a number of content creators that miss basic mistakes in their posts. However, when eight images are included, this number jumps up to 57,575 views — a sizable increase! Along with images, LinkedIn allows you to include multimedia assets – videos and presentations, for example – from platforms including YouTube, SlideShare, TED, Getty, Vimeo, and LifeStream. You want to stick with images that are: High quality; Professional in nature; Clearly relevant; Video posts on LinkedIn Much like a blog, publishing original content on LinkedIn is a great way to get exposure for yourself and your business. Professionals are consumers, too. The goal here isn’t to brag and gloat. If you want to do the same, here are seven tips to help you improve your content and craft a powerful post on the platform. I’m not sharing the Gary Vaynerchuk’s of the world, with millions of followers. This post gets close to being self-promotional but ended up generating several high-quality leads for us. Here is a great example LinkedIn post that directly challenges people while educating them and providing a unique point-of-view based on real-world experience. You need to target your content towards this unique community of professionals. Challenging your audience and network’s belief requires walking a fine line between being controversial without being negative. It allows you to: Demonstrate your expertise. Press Esc to cancel. Marketing leaders. LinkedIn Jobs helps you find the most relevant candidates by automatically targeting people based on skills, industry, experience, and interests – in emails and across LinkedIn. A massive amount of innovation in B2B lead generation and marketing is developed by smaller, leaner, and scrappier entrepreneurs and companies, before being adopted by more conservative, slower-moving larger brands with much larger budgets. This post does well because we are giving people a hard truth. There are indications that the inclusion of multimedia assets in posts results in fewer views and less engagement. Embedding relevant multimedia assets into your posts can make them more interesting for the reader, but be wary of how much you utilise. Then write to them. The difference between this post and self-promotional content is that we are being tongue-in-cheek about our “accolades.”. If you don't feel like reading this entire post, let me give you the conclusion right here: By repeating a LinkedIn post 5 times, I was able to get 24 times more views in total than the very first post had. ✅ Do write ‘How…’ posts. So before we move on to find your personal best time to post on LinkedIn. It’s much better to talk about your prospects and what they are going through. Save my name, email, and website in this browser for the next time I comment. Designed to work best with an image that is wider than it is high, the ideal image size is 1200 x 627 pixels. It also offers a bit of humility at the end. They come to us with a level of pre-built trust that simply doesn’t happen from ads. over 33% of our new business has been sourced from LinkedIn. While both methods are very simple to use, writing a post on LinkedIn is still limited in terms of text length and layout! 4. I've tried sharing it everyway I can think of - phone, computer, sharing, linking, etc. At the time, we (and others in our network) had been having issues with Zoom, usually a great video conferencing tool. You should know, and narrow down your audience to be as specific as possible. Should there be a smattering of original articles, news posts and reposts from others? It doesn’t really matter if the subject-matter is irrelevant for the majority of people on LinkedIn. Click on the three little dots in the upper right hand corner of the post. Here’s a post that is decidedly NOT about RevenueZen. We have investigated an alleged set of LinkedIn data that has been posted for sale and have determined that it is actually an aggregation of data from a number of websites and companies. A few things to take note of with these examples: Let’s dive into these 12 examples of good LinkedIn posts! There’s immense value in showing how the conversation went. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. It gives peace of mind to prospects. One way to generate LinkedIn post ideas like this is to take any common advice or phrase that you’ve seen in your industry, and add a layer of nuance to it, or take a different position. I tried to post every 2-3 days. I’ll admit, I spent a long time as a LinkedIn member without realising I could post my own original content on there, to boost my profile and widen my online portfolio. This is for our amazing program, and how to post our Professional Memes to LinkedIN. A big advantage when liking, especially for the original post, is that a liked post will pass along the social activity of the original post. Firstly, the title prompts prospective candidates to keep reading the post to figure out exactly what it’s about. More than 50% of all social trafficto B2B sites comes from LinkedIn. Every week, we’ll get contacted by someone whose CEO or founder tells their team to contact us because they’ve read our LinkedIn posts. These gain the greatest number of post views, likes, comments, and shares. That deserves to be celebrated. Facts: Video is 5x more likely than other types of content to start a conversation among members. Video, video, video. 2. Founders. You will design training and development programs from scratch and coach our [salespeople] so that they meet their goals. Then, it immediately shifts the focus from the candidate’s qualifications to their passions and potential — noting that the position has no “specific degree requirement,” but it does demand someone with a “fearless personality, boundless optimism, and desire to change the world.” Likewise, taking common wisdom, and then showing a less-commonly known interpretation of that wisdom works well to challenge people to view their industry in a way they hadn’t before. The goal is to show great results, help others see what their future could look like, and to build credibility. Challenging a commonly held view in your industry is a great way to simultaneously show your insight while also engaging your network. Use this style of post sparingly and where it makes sense. This post does well because we are giving people a hard truth. And always, always do a final check on spelling and grammar before posting. Supprimer un poste sur LinkedIn. But only 51 percent pay to promote their posts on social platforms. 3. When coming up with your own LinkedIn post ideas, you can pull these stories from everywhere — customer conversations, calls with prospects, meetings with your former boss, your board, your employees, or even a conversation you overheard at a restaurant. LinkedIn makes it easy to write and publish your own original content. How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts. Well that depends, because a “post” is not simply a post anymore on LinkedIn. This post could have easily been written without the personal element. Info. If you hadn’t heard, LinkedIn just went all in on video. Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site). Your connections who like the post that you liked will be adding a like to the original content. Sometimes, it can pay to be somewhat controversial. Watch later. Longer posts will obviously give readers more to talk about, so if you’re looking to get your readers engaged in conversation and debate, make sure you give them plenty to discuss. But what about LinkedIn post examples for those of us who don’t have a million followers already? With our target LinkedIn audience and existing network, this was a very timely (and relevant) topic, given how important video calls are to day-to-day business in the startup, sales, and marketing worlds. Le Groupe La Poste est organisé en 5 branches d’activité (Services-Courrier-Colis, La Banque Postale, Réseau La Poste, GeoPost, Numérique) et présent dans plus de 47 pays sur 5 continents. You don’t need a massive following to be effective, so long as you are connected with people in your target market, Just about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and revenue leaders, just, You’ll notice none of these posts contain links, videos, or images. When you are on the platform and interacting in groups or newsfeed posts, people will be more likely to click through to your profile and see your posts and articles.
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